Che Man

Che Man eats the ghosts of Racism, Imperialism, Fascism, and Terrorism. Notice the first letters: R-I-F-T. When these -isms are consumed and disappear, we create a RIFT. RIFTs create SHIFTs.

This movement spans multiple mediums: large-scale art installations across LA, Phoenix, Oakland, San Francisco, and soon Las Vegas. A revolutionary action game where the Che symbol devours authoritarianism—eating figures like Trump, Putin, and dictators, along with ice cubes representing ICE. As Che consumes these threats, it grows larger, making the player feel like they're eating the revolution itself. The game is playable right here on our site. This is transmedia culture creation: the message lives everywhere.

Play Che Man. See Che Man on walls. Wear the revolution. Join the shift.