Mural Artist Paints Worlds' Largest Mural Gallery on Highway.
What does mural art do for the larger community? For some, wall art design offers a vibrant and inspiring alternative to the grey-and-beige color scheme of most modern businesses. For others, mural art is about creating a space where people can come together and be inspired by the work of another.
Who is mural artist Michael Che Romero?
Mural artist Michael Che Romero puts it this way: “For me, mural art is a way to uplift communities and transform spaces while igniting, invigorating and creating energy through composition and color.”
Vivache Designs mural painter, Che has painted, historical buildings, bridges, highways, parking structures, storefronts, edifices, malls, stadiums and more — and envisions painting and transforming entire high-rises, massive warehouse roofs, dams and entire highway under and over passes.
Michael Che Romero - Artist, Creative Director, Partner, Vivache Designs
Romero using his new nano paint technology for longevity and adding light projection mapping, illuminating paints, sensors, micro solar stations, battery packs, Raspberry IP, and augmented reality (AR) creating hi-tech murals inspired by his trip to the World’s first Digital Art Museum called, “Borderless” in Tokyo created by teamLAB;
Vivache Designs prepares for the future merging modern technology with public art murals.
Romero has spent his career learning to embrace flexibility and versatility in order to become a distinguished mural artist and devoted community advocate.
Growing up as both a talented football star and gifted artist, Romero began his profession in mural art design through painting CrossFit gym walls. Within months of finishing his first mural, other gyms were clamoring to have their walls painted, too. Soon Romero expanded outside of workout spaces entirely, moving toward larger, more ambitious projects.
I SPEAK HUMAN - Social Impact Art Mural - Los Angeles Arts District - @VIVACHEDESIGNS @ISPEAKHUMANLA @STUDIODBJ
His latest projects have been diverse and continue to scale in size. From his Social Impact Mural, “I SPEAK HUMAN” in Los Angeles Arts District to his massive scale Parking Lot Mural Project at NETFLIX to painting the World’s Largest HIGHWAY GALLERY MURAL #2, an enormous 6,000 sq. ft. abstract triptych mural. Emblazoned across three buildings and painted in vibrant streaks of red, blue, beige, yellow and black, the mural is seen by thousands of commuting drivers each day.
“If I can inspire someone who looks at that mural and it makes them more creative, that means I’ve done my job,” Romero says.
Pairing art with business acumen
Seema Mishra - CEO, Vivache Designs
Perhaps Romero would have been content to remain a small time mural painter — if it weren’t for Vivache Designs CEO Seema Mishra. “The notion of the starving artist is the narrative people believe, but it really doesn’t have to be that way,” says Mishra. “By pairing your marketing with your art, you’re able to do more than that, and it can be more than that.”
Together, the pair have forged Vivache Designs that’s served a host of impressive clients over the years. From government buildings and street signs to major construction companies and individual patrons, Romero and Mishra believe that no challenge is too big or small, and continue their mission to paint the world over with stunning art.
The benefits of a large-scale mural
What might a mural art design do for your business? For one, murals are more accessible than almost any other kind of art: instead of being held inside a pay-to-visit gallery, passersby will see your specially commissioned art design every single day. Additionally, a great mural communicates your dedication to the surrounding community in ways that other mediums simply can’t.
Lastly, hiring mural painters and mural artists like Romero can help your company stand out among the backdrop of drab storefronts and spaces. Unlike other nondescript brick-and-mortar businesses, you’ll be a focal point for customers, community members and creatives alike.
Curious about how our mural process works? If you’d like to inquire about our current murals or are interested in having your own custom mural designed and painted by wall painter Michael Che Romero, visit us at www.VIVACHEDESIGNS.com or call 1-866-568-7257 today.